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February 25, 2010 4:51 AM

NEC Aims to Increase Profit 10-Fold in Three Years

Feb. 25 (Bloomberg) -- NEC Corp., Japan's largest maker of personal computers, aims to boost net income 10-fold over three years by shifting focus toward overseas markets and bolstering its cloud computing-related businesses.

The company is targeting net income of 100 billion yen ($1.1 billion) on sales of 4 trillion yen in the fiscal year ending March 31, 2013, Tokyo-based NEC said in a statement today. Operating profit, or sales minus the cost of goods sold and administrative expenses, may reach 200 billion yen, it said.

NEC which makes computers, cell phones and electronic parts, is forecasting 10 billion yen in net income for the current 12 months to March 31, compared with a 297 billion yen loss a year earlier. The company is in the process of cutting 20,000 jobs and distancing itself away from its money-losing memory chip business, which will be merged with Renesas Technology Corp. from April.

NEC slipped 0.8 percent to close at 241 yen on the Tokyo Stock Exchange. The benchmark Nikkei 225 Stock Average lost 1 percent.

The company's sales target for the 12 months through March 2013 is less than the 4.2 trillion yen total for the year ended March 2009, when the company posted an operating loss of 6.2 billion yen. NEC said it aims to increase the share of its overseas sales to 25 percent of total revenue in fiscal 2012 from the current level of 16 percent.

New President Named

The company earlier today named Nobuhiro Endo president, effective April 1, replacing Kaoru Yano, who will become chairman. Endo, 56, oversaw Tokyo-based NEC's wireless infrastructure business in the three years through March 2009, during which the company took the top share in the global market for microwave equipment that links base stations, according to NEC.

“The core of our business is IT and networking,” Endo said at a briefing in Tokyo. “Foreign markets are where our future growth will be.”

NEC joins Fujitsu Ltd., Japan's biggest computer-services provider, in betting that cloud-computing services will help spur growth. The company said today it will increase revenue from the services, which allow companies to cut costs and free their own servers by storing data and applications online, to 1 trillion yen in fiscal 2012, from the current level of 400 billion yen.

Fujitsu said in December it's targeting cloud computing sales of 300 billion yen in the three years to March 2012 and capturing 20 percent of the Japanese market by the 12 months ending March 2016. Worldwide spending on the services will almost triple to $42 billion by 2012, according to Framingham, Massachusetts-based researcher IDC.

NEC will consider buying other businesses in order to add to its growth, Endo said. “The investments could total as much 100 billion yen,” over the three years to March 2013, he said. “Where there's a need we'll look for opportunities.”